Flashing neon lights and giant digital billboards. Brilliant Broadway marquees. Costumed characters and musicians. Times Square is big, bright and unforgettable. Its main area is filled with popular shops and vendors—plus the TKTS discount booth, which offers up to 50 percent off theater tickets. Make your way to the top of its red steps for a panoramic view of the area, including One Times Square, the building from which thousands of onlookers watch the ball drop on New Year’s Eve. Travelers and locals alike love the pedestrian-only zones furnished with tables and chairs.