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The Time New York hotel introduces a new brand of relaxed luxury. A hidden gem nestled in the Theater District and just steps from Times Square offering a luxury lifestyle experience for all guests. A destination for the creative class, The Time hotel draws inspiration from its talented neighbors in the worlds of music, theater and multimedia. Inside a secret world unfolds. Intriguing geometric artwork; a hidden, gem-like lounge and bar; a surreal elevator ride to perfectly cued accommodations – the further you venture inward, the more these pieces unfold to reveal moments of surprise.