Sugar East came to life from the vision of Public Agenda as a sleek, midcentury styled upscale lounge that transports guests to another era, reminiscent of a NYC Speakeasy. A secret upscale bar located on Manhattan’s Upper East Side, Sugar East offers fresh sourced cocktail and menu ingredients, music playing through the early morning hours, and legal indoor smoking. Every element is a modern adaptation of classic design, based on Sugar East’s four pillars: escape, style, luxury and play. Anchored by 4 colors, this hip bar features playful branding and artwork by noted Berlin-based agency Maison C.C. and illustrator Benedikt Rugar.